Will the UFC Sink or Swim in Chinese Waters? - Bloody Elbow
http://www.bloodyelbow.com/2010/9/4/1669330/will-the-ufc-sink-or-swim-in
Some media members believe China will be a tough nut to crack due to the cultural barrier and the fact that Japan has historically been a difficult market to enter because of those differences between Western culture and their own. But the UFC may have a leg up over any of the other major mainstream sports in that mixed martial arts.
Most sports have only recently made strides to break into the market, and that presents an unique situation for the UFC. They are on even ground with some of the largest sports in North America in this new market, and their brand of action could be exactly the type of entertainment that could flourish over baseball, football, and racing.
Interesting article, will UFC conquer the hearts of Asia like the WWE?
Mixed Martial Arts Training Equipment
(via Instapaper)
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